
We recently completed a new site for the University of Minnesota Goal Line Club (the football program’s official booster club) and have been receiving a plethora of positive comments regarding the look and feel of the new site. We were fortunate enough to have complete creative freedom while addressing the previous outdated and irrelevant visual representation of the club.
Concept: The University of Minnesota Football Program has an incredible history that stretches well over 120 years. The first game took place on September 29, 1882 and Gopher Football fans have been the heart and soul of the college football experience in Minnesota ever since. The concept for the visual language of the site was to capture this rich collegiate football history. We wanted club members and site visitors to have a taste of the vintage football spirit that is at the core of Minnesota football. This is not the NFL, with its huge ego’s and huge contracts- no, this is college football where Saturday’s games are played for honor and steeped in tradition.
Execution: Research, research and more research. I spent a vast majority of my initial conceptual work digging up old football programs, vintage Gopher football artwork and other historical inspiration. Page layout sketches were transformed into basic HTML and CSS pages so that Mike could start building database driven functionality into the page structure and, as a team, we could start polishing the UI. Next, the finished graphics began to fall into place. Various textures, filters and brushes were used in Photoshop to “beat-the-snot” out of the original graphics and layout elements. Last, but not least, the overall color saturations of the graphics were lessened to give the site a truly weathered feel. The result: a powerful cutting-edge website that celebrates the history and retains the soul of the Goal Line Club.