Evolution: A Weblog by Third North Creative

Occasionally I’ll write a little bit about the progress of our company in terms recent sales numbers. With Puck Systems currently being our primary product, we look forward to each spring as the start of a new sales season. Traditionally the summer and fall months are very good, while the winter months slow down as associations and districts concentrate on the season at hand. With board turnover and annual meetings happening, April typically is not the ideal month for earning new clients. However, this year April brought a host of new customers our way. We added 15 new associations to the Puck Systems product line last month and early May shows signs of being very strong as well. A couple of Distrcit websites were also added; its great to see those leadership boards taking advantage of that products’s capability.

Its hard to say exactly what makes one month better than another. As Malcolm Gladwell explained in The Tipping Point, any number of factors can contribute to an epidemic or in this case, simply a solid start to the sales season. In most instances its not one event or even two, its a combination of factors that raise the public’s awareness, increase the stickiness of your product, and strengthen the number of connectors and mavens that are aware of your situation. In our case specifically, the steady increase in sales and interest is most likely due to our past print advertising, concious branding effort, recent trade show appearances, improvements to the product, the complete launch of our Online Registration Module, search engine listings, a slight change in pricing structure, and the public’s increasing acceptance of technology.

In any case, its fun to see the interest level continue to rise, especially considering the majority of V2 enhancments have not yet been released. On that topic….keep an eye out for future updates on the progress of those additional features. In the meantime, take a look the new University of Minnesota Goal Line Club website we recently completed. The website build gave us an opportunity to use a number of the same tools that will be added to Puck Systems this spring and summer. Take a special look at the Photo Gallery Tool which we’ll describe in detail in another post.

This entry was posted on Sunday, May 14th, 2006 at 1:11 pm and is filed under Team Sport Technologies. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.